What is a product line example?

What is a product line example?

A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), and create a more diversified product family.

How do you create a product line?

We’ve put together 5 important steps to take if you want to start your own product line for your business and make it successful.

  1. 1) DESIGN SOMETHING DIFFERENT.
  2. 2) DESIGN FOR YOUR AUDIENCE.
  3. 3) CHOOSE THE RIGHT GARMENT.
  4. 4) FIND UNIQUE WAYS TO SELL IT.
  5. 5) INCENTIVIZE YOUR CUSTOMERS.

How do you promote a new product line?

The best ways to promote a new product or service

  1. Offer loyal customers an exclusive preview.
  2. Use a special introductory offer.
  3. Make use of Google My Business.
  4. Run a social media contest.
  5. Spread the word via email.
  6. Write a blog post.
  7. Host an event.
  8. Offer a complimentary upgrade.

How do you have a successful product line?

5 Steps to Launching a New Product Line

  1. Define Your Target User. Do you want to create something that your existing customers will love, or something that will attract new customers?
  2. Product Validation.
  3. Develop a Go-To-Market Strategy.
  4. Set The Pre-Launch Stage.
  5. Develop the Next Product.
  6. The Bottom Line on Launching a Product.

What is product line of Coca Cola product line?

These brands, even though different from each other, are controlled and operated by a single parent brand – Coca-Cola. These different product categories (or brands) are called product lines of the parent brand. Contents show.

What is Apple’s product line?

About Apple Inc The Company’s products include iPhone, Mac, iPad, and Wearables, Home and Accessories. iPhone is the Company’s line of smartphones based on its iOS operating system. Mac is the Company’s line of personal computers based on its macOS operating system.

How do you manage a product line?

Here are four steps to establish crossfunctional, collaborative product line management and spark your product rationalization effort:

  1. Gain clarity on your sales & marketing strategy.
  2. Understand how the sales & marketing strategy is converted to units.
  3. Dive in: perform a detailed product line analysis.

What is new product line?

New product lines: these products are not new to the marketplace but are usually new to the company. Companies develop these products to enter an already established market for the first time. Often these products are similar to competitors’ products already available in the market but with some level of difference.


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